what a Brand Identity package includes.

So, what is brand Identity? It’s your image or manner on how you present yourself to the public. Essentially, your brand identity is the personality of your business and a promise to your customers.

Your logo is a feature that distinguishes your business from another and if you want your business to become a well-known and trusted brand name, it’s going to take some work.

A well developed brand identity comprises of these important elements:

A “face” – logo or symbol of your business
Credibility & trust among your customers,
A consistent look and feel “your personality” and most importantly;
A mission – what your business can offer.

A brand identity with these elements; a face, trust, and a mission will attract people who agree with your brands values.

items include:

a logo

A primary logo: the primary logo is the main graphic that represents your business and is used most often.

A secondary logo: The secondary logo is a simplified version of the primary logo. Secondary logos are intended for online use or when you must resize your logo to small formats. This design may eliminate some text or rearrange the elements to improve readability in small sizes.

sub-mark or icon logo

A sub-mark or icon logo is a simplified graphic of your main logo. It typically does not include text or the full name of the business. Instead, the sub-mark logo is either a graphical shape, drawing, initials or an icon that represents your business.

colour palette

Colours can create specific emotions and affect us in many different ways as they have the ability to generate specific moods. A brand needs to cultivate a strong emotional connection with your customers and this can’t be done with just a logo; colours are needed to encourage these emotions.

font selection

There are different ways to speak to your audience through design. You can use shapes, colours, lines, space, and even texture. All of these have the ability to evoke different emotions and perceptions. A font can leave either a good or bad impression in the mind of an individual. Designing an idenitity with the appropriate typeafce can build trust and confidence in your business. Every font has its own identity and you need to find the right one that is in line with your brand’s persona.